Resume

VP of UX Design & Research
Morgan Stanley, New York, NY | 2024 – Present
Currently working on strategic direction for UX around E*TRADE’s retirement planning products to meet business requirements for the responsive web experience.

Senior UX Designer
Morgan Stanley, New York, NY | 2019 – 2024
Led UX strategy for client-facing, responsive web experience on Morgan Stanley Online and E*TRADE’s in retirement planning across two squads. Drove UX solutions from research to concept, to validation, then implementation, improved internal design workflow, as well as onboarding processes. Introduced new components to the Design Systems library. Advocated for UX within the organization, contributed to staff hiring. Collaborated with various teams including UX Design, Design Systems, UX Research, Copywriting, Production Design, Legal & Compliance, Accessibility, Analytics, Business, Development, QA, and Financial Advisors across the US and India. Operated in an agile environment within fleets and squads.

Lead Product Designer
MassMutual, New York, NY | 2018 – 2019
Spearheaded concepts, while combining the existing retirement and insurance apps, for the new iPhone and Android mobile apps to be released in 2020. Collaborated with Senior Product Designer and Senior Visual Designer (NYC), UX Researcher (Springfield, MA), development and product management team (Boston, MA), copywriter (Truro, MA). Also provided conceptual solutions for web-based, consumer retirement product, Strategic Participant Portal. Traveled to offices about 30% of the time each month.

Senior Product Designer
iHeartRadio, New York, NY | 2014 – 2018
Introduced UX research into the product development lifecycle and lead research activities (user interviews, guerilla testing, surveys, card sorting, observational research, rainbow spreadsheets, user testing data analysis), affinity diagramming, user journey mapping, userflow mapping, mobile audit, competitive research, wireframing, rapid prototyping, UI design, UA testing, conceptualization, internal documentation. Delivered Android and iPhone mobile app UX work, released to Google Play and App Store each month. Provided UX guidance for junior designers. Delivered iHeartRadio’s Android Auto app UX designs to be used in future GM automobiles.

Product Designer
iHeartRadio, New York, NY | 2013 – 2014
Provided UX and UI solutions for Android, iPhone, and iPad which went into production. Worked closely with project management, engineering, analytics, design, and stakeholders. Lead and collaborated on prototype user testing, observational spreadsheets, user testing analysis, and surveys. Presented analysis to stakeholders. Conducted user-assurance (UA) testing during and after designs were implemented. Worked on userflow mapping, competitive research, wireframing, rapid prototyping, conceptualization for future projects, and internal documentation. Delivered visual design specs and assets for Android and iPhone developers in-house and in Europe. 

UI/UX Designer
SnapOne Inc., Princeton, NJ | 2012 – 2013
Worked on interaction and visual design for iOS, Android, Windows Phone, and Desktop Web apps. Conducted market research, provided wireframes, userflow mapping, high–fidelity mockups, icons, and user–centered design solutions. Delivered visual design specs, assets, and sprites to engineering team. Worked closely with project management, engineering, and design team. Presented user interface design work to executives.

UI/UX Designer
ALK Technologies Inc., Princeton, NJ | 2009 – 2012
Mobile GPS user interface, user experience design, and some front-end development for consumer-facing iOS, Android, and Windows Mobile products. Resolved a 6–month old interface design issue in 2 days. Contributed UI concepts for the new company website. Conducted market research, provided icons, created wireframes, designed visual marketing materials and coded for email communications for over 32,000 customers in North America and Europe, set record of 62% click-through rate (CTR) from 5%.

Marketing & Advertising Director
TANG, Neshanic Station, NJ | 2008 – 2012
Created the foundation of all image branding and marketing materials. Lead efforts around creating a brand new website while working closely with Copywriter and Media Designer, which was released to public in 2012. Increased number of participants by more than 145% in one year.

Industrial & Graphic Designer
Freelance, Mountain View, CA and Neshanic Station, NJ | 2008 – 2012
Completed confidential industrial design assignments for Logitech and Nambé. Completed graphics for public venues and sole proprietors.

Graphic Design Intern
General Motors Corporation, Warren, MI | 2007
Conceptualized and forecasted image branding for three Chevrolet 2012 concept vehicles and presented to top–level executives regularly. One large–scale graphic piece was personally selected by the Vice President of GM to be displayed in his office.

Morgan Stanley Accessibility Design Day Hackathon 2022, 3rd Place
Team Lead & Lead UX Designer
Redesigned the feedback experience on the Morgan Stanley website, ensuring that all users, regardless of disability, can easily share challenges encountered. Led a team with business, dev, and UX, and presented concept to the firm.

iHeartRadio Hack Week 2018, Best Design Award
Lead UI/UX Designer
Created the Music Festival App for iHeartRadio. Collaborated with a PO and developer, and presented to the company.

iHeartRadio Hack Day 2016, 1st Place
UI/UX Designer
Video integration feature for the mobile experience. Collaborated with PO and developer.

iHeartRadio Hack Day 2015, 1st Place
Lead UX Designer
Developed a brand new product – the iHeartRadio Mac App. Released to Mac App Store in summer of 2015. Received strong positive ratings from users.

iHeartRadio Cookoff/Bakeoff 2013, 1st Place
See namabakery.wordpress.com for reference.

UX Research
User testing scripts, moderator scripts, surveys, user research, card sorting (online and in-person), treejack testing, 5-second tests, expectancy tests, guerrilla user testing, digital and paper prototype testing, user interviews, setting up user testing rooms/equipment/logistics, rainbow spreadsheets, numerical matrixes, dendrograms, affinity diagramming, internal documentation

Design
Personas, archetypes, user experience mapping, user story mapping, competitive research, feature ranking, heuristic analysis, internal auditing, whiteboarding, userflow diagrams, wireframing, ideation, sketching, prototyping, specs, assets

Technical
Mac, PC, Sketch, Figma, Omnigraffle, Adobe PSD, AI, INDD, InVision, Marvel, Balsamiq, Zeplin, Word, Excel, Powerpoint, Google Docs, Spreadsheets, Slides, UserTesting, Optimalworkshop, SurveyMonkey