I'm a UX & UI Designer with strong passion in Design Research. Find out what I've worked on over the years.
Senior Product Designer
iHeartRadio, New York, NY | Summer 2014 - Present
Provided user experience design solutions for iHeartRadio’s Android and iPhone mobile apps. Lead and co-collaborated on various user testing activities (user interviews, guerilla testing, surveys, card sorting, treejack testing, observational research, rainbow spreadsheets, user testing data analysis), affinity diagramming, user journey mapping, userflow mapping, mobile audit, competitive research, wireframing, rapid prototyping, user interface design, user assurance testing, conceptualization for future projects, internal documentation. Provided UX guidance for junior designers. Submitted UX concepts, wireframes, and conducted in-field research for iHeartRadio Auto to be used in future GM automobiles. Functioned in agile environment and vertical teams.
iHeartRadio, New York, NY | Fall 2013 - Summer 2014
Provided user interface design for Android, iPhone, and iPad mobile apps. Worked closely with project management, engineering, and design team on user interface projects. Delivered visual design specs and assets for Android and iPhone developers in-house and in Europe. Conducted user assurance testing during and after design were implemented.
SnapOne Inc., Princeton, NJ | Fall 2012 - Fall 2013
Worked on interaction and visual design for iOS, Android, Windows Phone, and Desktop Web apps. Conducted market research, provided wireframes, userflow mapping, high–fidelity mockups, icons, and user–centered design solutions. Delivered visual design specs, assets, and sprites to engineering team. Worked closely with project management, engineering, and design team. Presented user interface design work to executives.
ALK Technologies Inc., Princeton, NJ | Spring 2009 - Fall 2012
Mobile GPS user interface design and development for iOS, Android, and Windows Mobile, with a focus on UX design. Resolved a 6–month old interface design issue in 2 days. Contributed UI concepts for the new company website. Conducted market research, provided icons, created wireframes, designed visual marketing materials and coded for email communications for over 32,000 customers in North America and Europe, set record of 62% CTR from 5%.
Marketing & Advertising Director
TANG, Neshanic Station, NJ | Winter 2008 - Fall 2012
Spearheaded all image branding and advertising materials. Fueled successful marketing strategies which maximized the number of participants by more than 145% in one year. Designed and printed a postcard, business cards, and a public banner. Designed and printed a booklet which received numerous strong positive reviews from staff and conference participants. Worked with Copywriter and Media Designer on the new website and marketing materials for 2012.
Industrial & Graphic Designer
Freelance, Mountain View, CA and Neshanic Station, NJ | Summer 2008 - Winter 2012
Completed confidential industrial design assignments for Logitech and Nambé. Completed graphics for public venues and sole proprietors.
Graphic Design Intern
General Motors Corporation, Warren, MI | Summer 2007
Conceptualized and forecasted image branding for three Chevrolet 2012 concept vehicles and presented to top–level executives regularly. One large–scale graphic piece was personally selected by the Vice President of GM to be displayed in his office.
Awards & Activities
iHeartRadio Hack Day 2016, 1st Place
Role: UI/UX Designer
Concept: (Project confidential and in consideration for future release)
iHeartRadio Hack Day 2015, 1st Place
Role: Lead UX Designer
Concept: iHeartRadio Mac App. Simplified version of the iHeartRadio mobile app, readily accessible from the Mac computer status bar. Released to Mac App Store in summer of 2015. Received strong positive ratings from users.
iHeartRadio Cookoff/Bakeoff 2013, 1st Place
See namabakery.wordpress.com for reference.
Skills & Tools
User testing, user research, journey mapping, card sorting, treejack testing, 5-second tests, expectancy tests, interviewing, surveys, rainbow spreadsheets, competitive research, feature ranking, heuristic analysis, internal auditing, userflow diagrams, wireframing, ideation, sketching, prototyping
Mac, PC, Sketch, Omnigraffle, Adobe Illustrator, Photoshop, InDesign, InVision, Marvel, Dreamweaver, Balsamiq, Cut&Slice me, Slicy, Word, Excel, Powerpoint
Photography, illustration, felting, painting, piano
Chinese (Mandarin), Taiwanese (Minlan)
Carnegie Mellon University May 2008