I'm a Product Designer with strong passion in Design Research. Find out what I've worked on over the years.
Senior Product Designer
iHeartRadio, New York, NY | Summer 2014 - Summer 2018
Provided UX design solutions for iHeartRadio’s Android and iPhone mobile apps. Worked closely with product management, engineering, analytics, customer care, data science, design, and stakeholders. Lead and conducted various types of user research activities: Guerrilla testing, 5-second tests, expectancy tests, card sorting (online and in-person), treejack testing, digital and paper prototype testing, observational research, A/B testing, competitive research, user research. Wrote user testing scripts, moderator scripts, surveys, set up user testing environment/materials/logistics, and conducted user interviews. Lead user testing analysis using tools like observational spreadsheets, numerical matrixes, dendrograms, affinity diagramming. Presented analysis to stakeholders. Collaborated with team on user journey mapping and mobile audits. Provided UX guidance for junior and mid-level designers. Submitted UX concepts, wireframes, and conducted in-field research for iHeartRadio Auto to be used in future GM automobiles. Functioned in agile environment, platform, and vertical teams.
iHeartRadio, New York, NY | Fall 2013 - Summer 2014
Provided UX and UI solutions for Android, iPhone, and iPad. Worked closely with project management, engineering, analytics, design, and stakeholders. Lead and collaborated on prototype user testing, observational spreadsheets, user testing analysis, and user surveys/research. Presented analysis to stakeholders. Conducted UA testing during and after designs were implemented. Worked on userflow mapping, competitive research, wireframing, rapid prototyping, conceptualization for future projects, and internal documentation. Delivered visual design specs and assets for Android and iPhone developers in-house and in Europe.
SnapOne Inc., Princeton, NJ | Fall 2012 - Fall 2013
Worked on interaction and visual design for iOS, Android, Windows Phone, and Desktop Web apps. Conducted market research, provided wireframes, userflow mapping, high–fidelity mockups, icons, and user–centered design solutions. Delivered visual design specs, assets, and sprites to engineering team. Worked closely with project management, engineering, and design team. Presented user interface design work to executives.
ALK Technologies Inc., Princeton, NJ | Spring 2009 - Fall 2012
Mobile GPS user interface design and development for iOS, Android, and Windows Mobile, with a focus on UX design. Resolved a 6–month old interface design issue in 2 days. Contributed UI concepts for the new company website. Conducted market research, provided icons, created wireframes, designed visual marketing materials and coded for email communications for over 32,000 customers in North America and Europe, set record of 62% CTR from 5%.
Marketing & Advertising Director
TANG, Neshanic Station, NJ | Winter 2008 - Fall 2012
Spearheaded all image branding and marketing materials: website redesign, postcards, business cards, pamphlets, booth design and setup for NYC festivals. Boosted number of participants by over 145% in one year. Worked closely with Copywriter and Media Designer on the new website and marketing materials for 2012.
Industrial & Graphic Designer
Freelance, Mountain View, CA and Neshanic Station, NJ | Summer 2008 - Winter 2012
Completed confidential industrial design assignments for Logitech and Nambé. Completed graphics for public venues and sole proprietors.
Graphic Design Intern
General Motors Corporation, Warren, MI | Summer 2007
Conceptualized and forecasted image branding for three Chevrolet 2012 concept vehicles and presented to top–level executives regularly. One large–scale graphic piece was personally selected by the Vice President of GM to be displayed in his office.
Awards & Activities
iHeartRadio Hack Week 2018, Best Design Award
Role: Lead UI/UX Designer
Concept: Music Festival App for iHeartRadio
iHeartRadio Hack Day 2016, 1st Place
Role: UI/UX Designer
Concept: (Project confidential and in consideration for future release)
iHeartRadio Hack Day 2015, 1st Place
Role: Lead UX Designer
Concept: iHeartRadio Mac App. Released to Mac App Store in summer of 2015. Received strong positive ratings from users.
iHeartRadio Cookoff/Bakeoff 2013, 1st Place
See namabakery.wordpress.com for reference.
Skills & Tools
User testing scripts, moderator scripts, surveys, user research, card sorting (online and in-person), treejack testing, 5-second tests, expectancy tests, guerrilla user testing, digital and paper prototype testing, user interviews, setting up user testing rooms/equipment/logistics, rainbow spreadsheets, numerical matrixes, dendrograms, affinity diagramming, internal documentation
Personas, archetypes, user experience mapping, user story mapping, competitive research, feature ranking, heuristic analysis, internal auditing, whiteboarding, userflow diagrams, wireframing, ideation, sketching, prototyping, specs, assets
Mac, PC, Sketch, Figma, Omnigraffle, Adobe PSD, AI, INDD, InVision, Marvel, Balsamiq, Zeplin, Word, Excel, Powerpoint, Google Docs, Spreadsheets, Slides, UserTesting, Optimalworkshop, SurveyMonkey
Photography, illustration, felting, painting, piano
Chinese (Mandarin), Taiwanese (Minlan)
Nielsen Norman Group March 2018
Usability Testing Exam: Passed
New York, NY
Cooper Professional Education May 2017
New York, NY
Carnegie Mellon University May 2008
BFA: Industrial Design Second Major: Chinese (Mandarin)